The Basic Secrets Of SEO & Why It's NOT B2B or B2C

1.1. Traffic

1.2. Attention

1.3. Conversion

1.4. ROI

1.5. Do not make the mistake of great web appearance = great web design. It is NOT

1.6. ABSOLUTELY NO TRICKS OR SPAM

1.7. BEWARE PROMISES ... Nobody can ever guarantee page 1 rankings for useful markets on any major search engine.

2. Internet Trends Internationally

2.1. Shopping on line research offline

2.2. Research online shopping offline

2.3. Local search

2.4. Death of directories

2.5. Advertising revolution

3. Introducing Search Engines & Especially Google

3.1. Google

3.2. Yahoo

3.3. MSN

3.4. Teoma

4. How To Tell If Your Web Designer or Developer Is Any Good

4.1. One question is all you need to ask

4.2. You don't need a designer anything like as much as he needs you

4.3. What does a designer really do anyway that adds value to your website profitability?

4.4. Web design appearance is low priority

4.5. Website design my way is easy and almost free

5. All About Keywords ... Get This Wrong and You Will Fail All SEO

5.1. Hw to discover right keywords

5.2. How to enlarge your keyword list to hundreds maybe thousands

5.3. Accurately & quickly for tiny cost in any country

5.4. How to decide on websites structure

5.5. How to discover how much competition you have exactly and whether you should find another market

6. Where's 90% Of Your Market?

6.1. How to use your own market aspirations for choosing correct domain name. Why you do not WANT a .co.za domain name

7. Time To Think Of Your First Domain Name and Registrar

7.1. You MUST understand DNS & how to control your own future

7.2. The best place to buy domain names

7.3. Why registrar choice is important

7.4. What Google thinks about domain names

7.5. What other SE's think is important about domain names

8. How To Register a Website Demonstration

9. Introducing Website Stats

9.1. Why they are VITALLY important every day

9.2. How you will use the stats in SEO

9.3. How you will use the stats for improved selling opportunities

10. Time To Find The Right Host

10.1. How to choose the right host & avoid the one from Hell

10.2. How to save on hosting fees

10.3. How to select the right host

10.4. Your host in 99% of cases should cost maximum of R50 per month

10.5. Importance of choosing host IP address

11. Introducing FrontPage & How To Save A Fortune & Make The Web Pay

11.1. The power of FrontPage

11.2. The ease of FrontPage

11.3. Why you don't need a designer most of the time

11.4. How to avoid the great 5 page rip-off

12. How To Put Keywords To Use ... On Page SEO & Its Limitations

12.1. The structure of all successful websites

12.2. Why you should not use ..... images, drop down menus, dynamic pages, image links, fancy templates, Flash, Splash pages, and traditional techniques designers love

12.3. The Keyword Meta tag myth expelled

12.4. The most important single mistake almost all web site owners & web designers make

12.5. The limits of on-page design factors

12.6. The importance of static web pages

13. How Do Search Engines Work? ... Advanced On Page SEO and LSI

13.1. Demonstration of how search engines work and vital importance of themes into future

13.2. How to create a themed website

13.3. How to discover the right theme words

13.4. How to use the theme words

14. How To Link Onsite Web Pages For SEO Success

14.1. How to mange large website linking structures

14.2. How to get all the web pages found by search engines

14.3. Why you should NOT submit to major search engines

14.4. The importance of getting an initial outside link and how to do it on day 1

15. How Many Websites Do You Need For SEO To Work?

15.1. Reason one website is not enough

15.2. In general the more websites the better

15.3. How to create effective low cost websites in-house

16. Off Page SEO Success Factors and Linking

16.1. The most important part of SEO today for Google but the future might be different

16.2. In depth treatment of links, linking structures and how to get links

16.3. You need LOTS of links

16.4. Be prepared to buy the right links

17. Understanding Hilltop and Google PageRank SEO Factors

17.1. To succeed on Google you need other expert websites to like your site

17.2. PageRank and the power of Google

17.3. How Google probably uses Hilltop and PageRank algorithms together

17.4. PageRank and onsite links

18. What NOT To Do When Linking

18.1. The pitfalls of linking and how to avoid them

18.2. Avoid directory software

18.3. Learn from my mistakes on Google which were not mistakes for Yahoo and MSN

19. Advanced Organic SEO Off-Page Strategies

19.1. RSS

19.2. Blogs and Blogging for SEO

19.3. Mini sites

19.4. Maxi sites

19.5. Effective and efficient content creation

19.6. The right tools for the job

20. SEO and PPC ... How To Succeed Using Google Adwords

20.1. Introduction to the POWER of Google Adwords

20.2. Why every SEO should embrace Google Adwords

20.3. Complexities of Google Adwords and why you should consider outsourcing

20.4. ROI made easy

21. SEO and Google Adsense

21.1. The easiest way ever for ANYBODY to make LOTS of money using SEO techniques

22. SEO & Affiliate Programs

22.1. The power of SEO and making money from affiliate programs

22.2. What NOT to do with affiliate programs and why most affiliates never make money

22.3. Where to find the best affiliate programs

22.4. Creating many web pages from affiliate feeds

22.5. As a larger company why you should have an affiliate program

23. Introduction To Writing For Success

23.1. We share the most important word for any website with you

23.2. An introduction to the power of WIIFM

23.3. The white carnation writing technique

23.4. Paragraph to paragraph selling is what counts

23.5. Web page structure

23.6. Call To Action

23.7. MWR and how to get it

23.8. Long copy and short copy

24. Important Tools To Succeed On The Internet

24.1. List of critical tools for success and productivity improvement

24.2. How to keep up with changes and embrace them