Search Engine Optimization Workshop Outline ... Held At Our Offices In Bedfordview

Contact Tony Roocroft 011-454-0105 and have a chat to see if you'll benefit from attending. My view is that you'll benefit enormously but let's discuss ... we'll take a quick look at your website together and I'll indicate the level of advantage you'll get

Costs

Group attendance ... 4 persons maximum. R8,000. Time is 10 hours spread over 2 days includes all refreshments and finger lunch and CD copy of my 3 internet marketing books for each attendee
Individual consultations ... R500 per hour (select the topics that interest you most if you want to gain expertise only in those areas)

In the sections below I've given you a rough idea of the program ... however take this as a guide only. You can also take a look at a pdf discussing the content in a bit more detail. Click for pdf download

Session 1

After a brief introduction the first session will concentrate exclusively on search engine optimization principles, methods and techniques that will allow you to achieve considerable internet marketing success.

The following items will be covered in detail in the search engine optimisation session.

The critical importance of keyword discovery is vital to search engine success
There are many ways to analyse keywords and in fact discover them. Discovering many keywords and analysing them in such a way as to focus on market size and market competitiveness is important for your future web success.
Approximately two hours of the seminar will be devoted entirely to discovering the keywords of importance and analysing them in such a way that you can use them effectively and profitably in your future web sites. The importance of this initial session cannot be over-emphasised. The rest of your Internet marketing work for many days to come will depend upon understanding and introducing and using the concept of keywords and key phrases.
You will understand why you will need hundreds if not thousands of keywords ultimately
I cannot stress to match the importance of keyword discovery. This important step has to be done long before you even think of designing or creating your first web page. In fact it is difficult to create a winning web page without knowing what are your important keywords

Session 2

Now that you know a lot about keywords the time will have arrived to start thinking about laying out web pages

It is important in laying out web pages to recognise a number of things

Images on a web site are far less important than words are
Flash components on a web site are undesirable in 99 percent of cases
Try to avoid dynamic web sites. They are less successful than static web pages
By the end of the session you will be able to layout in a basic manner a basic but good web page
In this session I will make a strong recommendation is to what software you should use to create your very own web pages

Session 3

We now have a basic web page with no links. However links are the essence of successful web sites. The concepts of introducing links on a web site will be discussed in some detail in addition to the following

How to write links
How to maximise links
How many links you should add on a page
What not to do with links
How many links you need to be successful
How to use your pages and your web sites to create important links

Session 4

By this stage will you understand the importance of keywords the importance of links and you will understand basic page layout

In the session we will concentrate very much on how to effectively create a web page using what we have learned in terms of keywords and link strategies

By the end of this session you will know exactly what to do to optimise web pages for all major search engines and Ananzi

Before we go on to a new session it is very important that everyone at the seminar understands all work completed to date. Delegates must feel comfortable with the concepts of keyword analysis and discovery keyword placement on web pages. In addition the creation and using of links is critically important to future success. It is vital that the full appreciation is understood

We can expect that sessions 1 to 4 will take around six hours to complete

There will be lots of opportunity for discussion in detail about all the concepts outlined above

You will be encouraged to participate in the discussion. You will be welcome to bring up your own ideas, projects keywords or keyword phrases and suggestions as to how you might be able to use your information on your very own web sites. The session should be as interactive is possible to get the most out of it

You will be alerted to the tools you need. You will also be comfortable on how to operate these tools in order to be successful.

If you are like me I am quite sure that by this point you will feel elated and raring to go. You will now have enough knowledge to go away and create really winning web pages. You will not yet know enough to convert visitors to web buyers but you will be able to be found on the search engines.

Session 5

At this stage you will know how to create optimized web pages for attracting large numbers of visitors to your sites

It is not good enough just to attract large numbers of visitors to your site. Once the visitor arrives he must be convinced to do something. I will introduce the concept of the most wanted response. We call this MWR.

The whole point of a web site is to encourage a visitor to your site to do something. Maybe you want the customer to join your newsletter circulation list or maybe you want your customer to visit the sales page.

You will be shown how to introduce forms onto your web site. This is one mechanism for making the web site interactive. I will also show you how to introduce powerful audio onto your web site. Adding audio to your web site is very simple these days.

In this session we will explore in some detail the creation and use of headings on web pages. I will also point out the importance of a good description and now to use, if at all, keyword meta tags. In addition I will introduce you to the ways and means of creating many web pages quickly using various techniques that I have successfully used. My record stands at creating 35 web pages in one hour

You will be introduced to software that can do the many things for your very quickly should you wish to buy and use the software

Session 6

This is an important session.

I am very sure there are lots of people getting are many visitors to their web sites. Most of these selfsame visitors are probably not benefiting from all the visitors they get.

The reason for this is often the inability to write good copy on the web page. There is a right away and a wrong way to create sales landing pages especially

We will discuss in detail copywriting for web pages. By the end this session you will be able to write effective sales landing pages

Session 7

The concepts of domain registration and Web hosting will be discussed in quite a lot of detail. I will alert you to the problems I have faced on more than one occasion as far as domain registration and hosting problems are concerned

Beware the host from hell

By this stage you will have created many web pages in your mind.

You will know what keywords to use where to find them and how to use them.
You will know all about linking and linking strategies.
You will be able to write for normal optimised web pages.
Your copywriting skills will have improved dramatically and you will feel comfortable in writing sales landing pages
You will be able to choose domain registrars and hosting companies with confidence

Session 8

Site submissions, XML sitemaps and blogging and pinging

What is important now is to get your web pages listed on search engines. I will show you how to do this effectively or as quickly as it is possible with Google. I'll show you how to use Google XML sitemaps, blogs and pinging to dramaticlaly improve way your pages are indexed in all major search engines
From this point on you will need to monitor your position on the search engine results of Google. I will show you the tool to use. This tool is almost indispensable

Session 9

This session is all about monitoring and control of your web site design and submissions.

You will learn how to use your log statistics information to generate more visitors and more profit. You will learn the importance of these logs from a keyword point of view
You will be introduced to click through rate concepts. You will also learn which click through rates are important and how they should be used to generate more traffic and more profit

Session 10

This session will be devoted to pay per click (PPC) and Google Adwords

You will learn the importance of this type of search engine marketing and how Google Adwords can add dramatically to your profit from all your Web efforts

The fundamental secret of pay per click search engines is to reduce costs, while increasing click throughs and then ensuring the click throughs result in sales. TAKE NOTE ... it is quite possible (likely in fact) you will waste a considerable amount of money on pay per click search engines unless you really know what you are doing. This loss of money can occur very quickly also.

Session 11

You will be shown how to create HTML newsletters. You will also be shown how to track newsletter openings.

Want to see more?

We will wrap up .... exhilarated, exhausted, satisfied, ready to really make money.

You can also take a look at a pdf discussing the content in a bit more detail. Click for pdf download