Search Engine Optimization & Consultancy Services

Basic list of services

In summary whatever we do we charge R500 per hour with a minimum charge of R500 even for a pre-arranged telephone consultancy (excludes telephone discussion regarding your wish to find out more about our workshop ... so feel free to ring 011-454-0105 for this information and speak to Tony or William)

1. You need long lists of targeted keywords to succeed on the web ... we do the research for you based upon your indicated areas of activity. We issue a report containing a minimum of highly targeted keywords showing level of competition and potential audience size (on-line market size essentially) for each keyword. 1 hour will give you minimum of 100 keywords

2. Keyword categorization ... if you use us to discover large numbers of keywords for your campaigns you'll probably like us to categorize these into sub categories for you so that you can best organize your website layout or your PPC campaign. This service takes costs R500 for up to 500 keywords

3. Website critique in terms of known search engine ranking criteria ... includes analysis of your home page in terms of the following details and includes 30 minutes discussion of the critique either in our office or by telephone. Cost R1,000. This is often a good way to make a decision on whether you should seek further help from us ... in a way it shows our credentials and ability in an introductory way

Back Links from Google
Back Links from Yahoo
Key Phrase Density
Keyword density
H1 tags optimization
Img tags optimization
Href tags optimization
Title tag optimization
Description meta tag optimization
Keywords meta tag optimization
URL optimization
Home page structure
Links structure

4. Detailed back-linking reports. We provide a detailed written report covering all backlinks to your website home page. This includes domain providing link, exact page that the link is coming from, the actual link text in the backlink, Google PageRank of the linking page, keyword density of your home page and keyword distribution in all backlinks. Up to 100 back links R500 ... more than this R1,000. These costs do not include telephone or face to face consultations to discuss these reports

5. Detailed website link analysis ... R500 per URL (normally home page). We provide all the linking information for your website including relationship between each page so that you can compare and make important link text adjustments. Linking is the essence of success with Google especially. This cost does not include telephone or face to face consultations to discuss the reports

6. Site Map creation in HTML including snippets. R1 per URL subject to minimum of R500

7. Site Map creation in XML to meet the stringent Google submission guideline (although we recommend you buy the software for this and do it yourself for all your websites. It's much cheaper that way. Buy the software here

8. Google Adwords (PPC or pay per click) campaign management. Vital for any company doing any kind of advertising. Read more about Google Adwords here

Google Adwords ... campaign management.

There is no better way of targeting your market to get maximum ROI and immediate feedback from your adspend. No other medium can get close to this.

This service is an important one and because of the skilled daily time commitment we can only run Adword campaigns for a few clients. We also only take on this role on an exclusive basis. For example if you want us to run a soccer campaign we will not create any other campaign for soccer so long as the you maintain our services.

if you wish to participate in Google Adwords PPC programs and unless your are experienced it is highly likely you will spend unnecessary money, waste a great deal of time and fail to get real value for your spend. Our cost is function of preparation and set-up and ongoing management charges. We have more than 2 years experience of running successful campaigns. All Google Adwords campaign work is treated with total confidentiality and never disclosed to 3rd parties

The initial set up cost is a function of size of your campaign and would not be less than R2,000. It includes full and detailed keyword analysis amounting to the discovery of thousands of keywords targeted to your business.
Ongoing management is a function of the size of your adspend (we charge a commission of 20% of your adspend subject to a minimum of R2,000 per month for 3 months). This service requires you deposit the weekly cost of your Adwords advertising up front. In other words if you intend to spend R5,000 per week on advertising in the Google Adwords program then this money must be paid before the campaign is started and weekly in advance thereafter. Google charges our credit card account weekly. Of course we provide you with a statement of the account charged by Google.
So long as you provide us with the necessary information we will be able to identify and thus manage your daily campaign on the basis of exact ROI performance at the level of each keyword. In other words we are able to identify under specific circumstance the cost per keyword and the sales and profit generated for each specific keyword. Obviously this enable us to manage an ad campaign far better than any other form of advertising
We can manage your campaigns to take advantage of special offerings, specific "hot" times of the season or week for example. We can switch your campaign on and off to suit you (subject to our minimum charge). We an run your campaign in any country or group of countries. For example if you just want to target South Africa we'll manage that for you too.
If you think you might want to get involved with a Google Adwords campaign (and if you do any kind of advertising we believe you MUST use Google Adwords.

When we run the Google Adwords campaigns for people we provide weekly reports on performance of their campaign in detail by individual campaign. However we do not disclose the keyword information to our clients since this is the essence of our management success and expertise.

All services are prepaid and exclude VAT ... and if you honestly and objectively believe you did not benefit then you will get a full refund. This does not apply to any Google Adwords work at all under any circumstances