How To Skyrocket Your Website To The Top Of Google With Properly
Planned Offpage Optimization!
I don't know about you, but I get extremely excited when I see my
new websites at the top of Google for the very first time. Making
big changes in ranking is primarily done by what is called offpage
optimization.
Earlier I mentioned there were two types of search engine
optimization.
* Onpage Optimization
* Offpage Optimization
We've gone over the onpage optimization, so let's move on to the
offpage optimization which is what really makes a difference in your
site's ranking.
Important! Properly planned offpage optimization will make the
difference between your website ranking #900 on Google, to ranking
#1.
So, what is offpage optimization anyway? Offpage optimization
basically consists of all of the offpage ranking factors like:
* Which websites link to you
* The number of websites linking to you
* The Google page rank of the website linking to you
* The page title of the website linking to you
* The anchor text used in the link linking to you
* The number and type of links linking to the website that's linking
to you.
* The number of outbound links on the website that is linking to you
* The total number of links on the website that is linking to you
* Whether or not the websites linking to you are deemed by Google as
an authority website.
* Plus some other things that we'll get to later...
In order to optimize our original website for the keyword "weight
loss stories", we need to analyze the linking strategy of the top 10
ranked websites for our keyword.
Copy The Top Ranked Websites To Get A #1 Position
The goal here will be to copy exactly what they're doing, and
then do things slightly better. We want to give Google exactly what
they want, by making our linking strategy as close to the top ranked
websites as possible, but as I said, slightly better to edge them
out. The keyword we'll use in this example will be a highly popular
term. We'll use "diet pills" so I can show you just how powerful
offpage optimization is, and what kind of rankings it can get you,
if you do it correctly.
First, we need to open up a spreadsheet using Microsoft Excel. You
should create the following columns
* Linking Website
* Anchor Text used
* Page Rank
* Link Popularity
* Page Title
* Number of Outbound Links
Next, we need to visit Google and enter the keyword "car racing".
We'll then visit the top 10 websites for this keyword and collect
the information above. You should create 1 spreadsheet for each of
the top 10 websites.
Note:
Linking Website is the specific website linking to www.nascar.com/,
which is the #1 ranked website in Google for the term "car racing".
In order to find all of the websites that link to www.nascar.com/
you can do a couple of things. The most common way is to go to
Google and enter this search command: link:www.nascar.com/.
Once you do this Google will return a large list of websites that
link to www.nascar.com/.
Over the past several months, Google has cut down on the number of
backlinks that it will show you, so you may be better off going to
Yahoo and entering link:www.nascar.com to get a larger list of
websites that link to them. Note that for Yahoo you must include
"http://".
Anchor Text is the actual text used within the link linking to the
specified website. For example, the anchor text in the following
link would be "diet pills".
diet pills website
Page Rank is the actual Google Page Rank of the webpage linking to
www.nascar.com. In order to see the Google Page Rank, you'll need to
download and install the Google Toolbar for free from:
http://toolbar.google.com
Link Popularity is just the number of links that are pointing to
each of the webpages pointing to www.nascar.com. You can find their
Google link popularity by entering this search command into Google:
link:www.nascar.com then counting the total number of results that
are shown OR you could go to a website like www.linkpopularity.com
to find each link partners link popularity much quicker.
Page Title is the title of the page that is linking to
www.nascar.com. Does it contain the keyword "Car Racing", "car
racer" or "race"? If so, you should note which links pages those
are. You'll want to approach those websites and try to get them to
link to your website.
Note: Getting links from webpages that contain your main keyword in
the page title is extremely powerful and is something many people
often overlook.
Number of Outbound Links is the number of links located on the
webpage linking to www.nascar.com. The less links located on the
page, the more a link from them would increase your ranking.
Once we've collected all of the information, we now can see
www.nascar.com's linking strategy.
We'll need to calculate the percentage of websites that contain the
keywords "car racing", "car racer", or "race cars" in the page
title.
We'll then need to mirror these numbers, as close as we can, for our
linking strategy. This may take awhile to do, but once you've done
this...
You will be able to rank well for your specific search terms...
