Changing A Single On-page Factor Can Boost Your Rankings By Over 350 Positions In Google

Yesterday we looked at how to get Keywords and we even looked at a web site that is ranking number one. We are going to take our main 3 keyword:

* buy car rims
* cheap car rim
* custom wheels car rim

Can you see how all the keywords above contain the word "car rim". Choosing your keywords in this manner will make it easier for you if you are going to optimize your website.

Ok lets start optimizing our web page...

We need to choose a word title for our website. The title of the page should include the main keywords and have to be in a certain position.

Have you seen website titles that look like

- Welcome To Our Website!
- Woolworths
- Home

I hate these type of titles, the mean nothing and you are only wasting your prime space on your website

* This is the html code used to create this title: <title>Welcome to our website!</title>

Titles shouldn't even look like this, which does contain our main keywords, but contains an unnecessary number of words:

* Buy car rims and cheap car rims and custom wheels car rim
* This is the html code used to create this title: <title>Buy car rims and cheap car rims and  custom wheels car rim</title>

Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.

This would be a perfect title for your webpage:

* Buy Custom Wheel Rims | Cheap Rims
* This is the html code used to create this title: <title>Safe Custom Wheel Rims | Cheap Rims</title>

Notice that I've:

* Taken out all of the "ands"
* Replaced one of the "ands" with a "|" character (Note: You can add this character by holding the shift key on your keyboard and pressing the backslash key above the enter key.)
* Combined the keywords "custom wheels car rim" with "buy car rims"

Always Combine Your Keyword When Possible to cut down on the total number of words that are in your title!

Always Combine Your Keywords In The Page Title!

When Google looks at our title, it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.

Add <h1> header tags

Next we'll need to add 1 <h1> header tag and place our most important keyword there.

The <h1> header tag should be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.

So, it's best to place your <h1> header tag on the top left hand or top/middle portion of your page. You can think of an <h1> header tag as a title for whatever content you have on your page.

For example, the <h1> header tag of this lesson would be:

"Changing A Single On-page Factor Can Boost Your Rankings By Over 350 Positions In Google"

... and the html code would look like this:
<h1>"Changing A Single On-page Factor Can Boost Your Rankings By Over 350 Positions In Google"</h1>

Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within the h1 header tags. <h1>Buy Cheap Car Rims</h1> would be perfect.

Add <h2> header tags

Next, we'll need to create an <h2> header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the <h2> header tag. The <h2> tag should be placed somewhere towards the top half of your webpage.

A good <h2> header tag for our example would be:

* <h2>Wheel Car Rims<h2> (Usually it's best to place your primary keyword in your <h1> tags and your secondary keyword into the <h2> tags.

After we've done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don't overdo it though.

Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

Tip: Make sure to mention your main keyword at the very top left and the very bottom right hand side of the webpage. A trick I like to use is to include this in the copyright information line at the bottom of the website. For our example, this would be a good example:

� 2005 copyright www.domain.com a Wheel Car Rims

Notice that it flows and doesn't really look too strange.

Bolding, italicizing and underlining ...

Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps. This isn't crucial to do, but it's good to maybe do this to a couple keywords...

Properly include <alt> image tags ...

Next, click on the very top image of your webpage (This is usually your website's header graphic) and include an <alt> image tag using the text "buy car rims header" if you're adding this alt text to your website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like "graphic" or "image"... For example, we would use "wheel car rims" and "car rims". This ensures that Google won't view this as spam.

For example, if we have an image on our webpage called: picture1.jpg
The code that would be used to insert the image would look something like this:

<img src="picture1.jpg" width="250" height="80" border="0">

Now, if we were to add an alt image tag called "wheel car rims", we'd simply do this:

<img src="picture1.jpg" width="250" height="80" border="0" alt="wheel car rims">

That's all there is to it!

In summary, I really want to point out the fact that, although good onpage optimization is something you'll really want to do, it is NOT how you make dramatic changes in your search engine ranking!

Important! Let me repeat that again, onpage optimization... which is what I've taught you thus far, will make small changes in your ranking, but WILL NOT help your site make dramatic jumps in ranking.

This is one of the biggest misconceptions in the search engine world. Many believe that by getting your keyword density just right, or by moving your keywords around on the page in just the right places, you'll really move up in the search engines.

That is not the case at all. It is the offpage optimization factors that will get you high rankings. I will teach you exactly what offpage optimization factors are, AND how to make sure you optimize these factors perfectly for Google!