Writing for website traffic, creating trust and making sales using words

If your information helps people to become free of debt, more attractive to the opposite sex, then say so Michel Fortin Power Positioning Dot Com.

There is no doubt that a very difficult part of a commercial web site design is the actual writing of the pages and in particular the sales landing page. After all, the site has probably been designed to sell something. This is where all your work succeeds or fails.

There are 3 approaches to successful writing or rather let me refer to it as copywriting:

Your are a natural born copywriter
Youre a trained copywriter
You have learned from watching successful copywriters.

The little bit that I know has been learned from trying to digest vast amounts of information made available by Michel Fortin, Ken Evoy, Ralph Wilson, Corey Rudl, Seth Godin and many others.

The contents of this chapter are in no small way due to the work of people like these. I deserve little credit for original thought here. My only input is to add another way of describing what is important in creating good pages and provision of the series of Mind Maps that do a superior job of creating summaries of the really important bits in a beneficial picture format. This is an attempt on my part to position my approach uppermost in your mind.

The use of Mind Maps is an USP of this book.

Because there is a great need to combine aspects of human understanding, psychology, philosophy, sociology and selling skills along with grammar and word skill there can be no substitute for reading more and more about this copywriting subject.

If I have any advice it is that you should look out for good sites that have excellent copywriting ie

copywriting that excites you,
copywriting that interests you
and copywriting that then compels or persuades you to read on and eventually buy or carry out some other action the author was determined to get you to do
Then by all mean use this for the basis of your own writing approaches but do not copy verbatim.

Ken Evoys writing is geared to getting what he calls his MWR most wanted response. This might be a sale, a click through for more info and so on.

Much of Michel Fortins writing is geared to his work/product/system whatever it may be becoming foremost in your thoughts. Through his Power Positioning strategy he strives continuously to position his work/product/system to be first in the mind of his prospect/customer. He calls this Top Of Mind Awareness.

It worked admirably with me you will have noted not only my frequent reference to Michel Fortin but also use of his words. It has also worked for Michael who charges around $1.50 per word for using his copywriting skills.

Egocentric visitor-focused benefits

It is not my intention to justify what is written from hereon for the reasons described above. I trust you will find little to argue with and that you will tempted to explore the writings of my mentors further.

Contrary to what most web designers believe the following is the importance in numerical order of aspects of web page design. Forget keywords and links etc for the time being.

Appeal to and attract your targeted audience to read on and benefit from journeying further into your web offering
Make an appealing beneficial offer early that will collect e-mail addresses for future, long term (permission) marketing opportunities
Use exciting, emotional and compelling words full of benefits for the visitor
Create an attractive layout that allows the visitor to immediately believe.. this site has benefits for me, this is what I have been looking for.

Go back to these 4 listed items and look for a single common factor ... Found it?

I have moulded the word BENEFIT into every paragraph.

This is the most important lesson to perhaps learn. Your web must not be created to satisfy your or your designers ego as the major objective. Your web must appeal to others who have only one interest or question at this stage of visiting your web site. They silently say to themselves

writing for traffic trust and sales continued