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The Internet Really Does Work ... Profit from It
Once the picture and text is available it can take as little as 5 minutes (yes it is true) to do the web site. Unfortunately the designers charge you by the hour and give no credit for the effort you made. They also do not indicate how easy their job is in by far (not all of course) the majority of cases.
To make matters worse who updates your web site? The designer does assuming you can find him, and he is not too busy on his other jobs. The reason: you cannot it yourself and the characteristics of the design are complex and possibly done using own HTML rather than commercially available web packages making it almost impossible for you to update the site anyway. This leads to more frustration and has been the reason for many abandoning or not even starting their e commerce challenges. The fact that you are now reading this website does mean I do not have to convince you of the absolutely critical and uncompromising need to get onto the web or die as a business sooner or later. Web sites have to be updated frequently in many cases, even daily possibly. If you cannot do it yourself the only option to be successful is to have deep pockets and dedicated designers who know what they are doing. I am going to repeat this message: To be successful on the Internet you must do (or at least be able to do and therefore be able to manage) most things yourself. It really is easier than you think and it takes a small amount of time once you know what you are doing. The learning curve can be a little steep however. Unfortunately you will probably only realize how very true this is once you have done it and had some success I remember clearly the feeling on seeing my first page 1 number 1 SERP on Google.. This website will encourage you to DO IT (or at least try) YOURSELF.To encourage you this website will show you how to be successful on the Internet I started knowing nothing about the practicalities of web design and implementation although I have been a user of the Internet for many years and used certain aspects of the net very successfully. This is not a website based upon what I think you should learn to succeed ... It is a website based upon what I have done to succeed and a website in which I have learned from others who have succeeded before me these are the paraphrased words of Michael Fortin, another of my web marketing heroes. It is the result of numerous failed attempts, wrong starts and ultimately wonderful success. My success is measured by the fact that I have many hundreds of page 1 SERPs on major search engines and so on covering most aspects of water gardening, which is one of my areas of specialisation. I also make money my web sites are not costs to me they are profit earners. It took me some 2 years from first becoming interested in selling on the Internet to completing my first project. It took so long for the very simple reason I did not know where or how to start or what was important and even critical as I discovered later. All I knew was that I wanted to sell a product I believed in and knew with some certainty there was some need for. I did not even know if there were similar products already available. This period was taken up learning on a step by step trial and error basis using mainly paid-for information from Internet experts who I found using Internet resources (I never met a single one of these contacts such is the power of the Internet) I spent considerable sums of money to learn the trade secrets and can honestly say that with very few exceptions the money spent was never regretted. Yes, some was wasted but this was an important and probably necessary part of the learning. I never felt however I had been ripped off. There is lots of free stuff about web marketing but almost without exception the free stuff hides the really important bits of information not surprising because most Internet experts make their living by selling intellectual property. Nowhere could I find a complete How To Do It . that would have satisfied me knowing what I now know. The information was there but spread around a lot and mainly in the USA with some excellent resources, but far fewer, in the UK, and Australasia . The information was also always changing. It is still changing.. The SEO industry remains in its infancy. You will be taken on the journey I went on with the great advantage that I will save you a great deal of money and time and frustration. You will learn all the good things that allow success to be achieved. You will be warned of the real pitfalls to avoid (I had to redo much of my initial work because of my own lack of understanding at the time). You will be introduced to the fantastic world of successful web marketing and how to successfully compete in it. |
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We are ethical South African search engine optimization practitioners based in Johannesburg, Gauteng. Internet marketing efforts in South Africa are still in their infancy. Search engine marketing and search engine positioning is built around 3 basic concepts - organic search engine optimization, optimizing for PPC (pay per click) campaigns and site functionality. All three areas must work together to succeed. Sitemap | copyright © Tony Roocroft | Tel: +27 11 454 0105 |