Know How To Discover How Big Your Targeted Internet Market Is

More on discovering your important keywords

Discover as many keywords as you like ... the program is split into various parts. The first part allows you to build as long a list of meaningful keywords as you like. The starting point for example would be ponds. I type ponds into the relevant section of . After a few seconds it gives me 300 possible keyword/keyphrase options to consider for this single word. Here are a few examples that I actually used.

• water garden ponds

• indoor ponds

• pond pumps

To press home the importance of this program I would like to use backyard ponds as the example.

In my own country we hardly ever talk about backyards (backgardens yes but not backyards) let alone backyard ponds. On the other hand the American public use this word a great deal. By not recognizing the importance of this word I would have missed out a large chunk of targeted web searchers. Every day 111 people search for backyard ponds. Every day 52 people search for backyard waterfalls and so on.

When I had got enough synonyms for ponds I moved onto waterfalls and then pumps and then fountains and so on until I had amassed a great number of potential keywords.

I saved the ones I believed to have genuine relevance to my project for the next step. This feature alone makes the software rental worth every cent. But the best is still to come.

Rank the popularity of each keyword

The software indicates market size or keyword popularity. All I have to do is tell it to review my saved list of keywords. Lo and behold seconds later it tells me that in the last 62 days X people searched their database for that particular keyword and on that basis it could be confidently expected that across all search engines Y numbers of people were typing the keyword into one or other search engine every day on average. It is assumed this will continue until changed by the next set of  analyses which are done every day. For seasonal businesses the change can be dramatic. For example when I rechecked all my keywords later in 2002 (summer in the Northern hemisphere was over) the rate of search for some words had fallen dramatically.. another reason why search engine optimisation work never stops.

Now this is exciting stuff.

Cant you see the possibilities of this? Imagine what you (and precious few others) can now do.

You have probably realized this but let me emphasize it. If your keyword is garden ponds then this keyword also covers anyone searching for just the word ponds or just the word garden and it is possible that you will pick up potential customers who are using these basic keywords only. Three birds one stone!

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