Know How To Discover How Big Your Targeted Internet Market Is

Big markets offer big opportunities. Smaller markets offer less competition. In either case it is important to know as much as possible about the market you intend to operate in. Thus we need to discover how popular all those keywords we have collected are this is the best indication we will get of market size.

know only one way of estimating market size for any product on the Internet. I must know how many people are looking for it. But thats impossible isnt it? No, but it is necessary to have access to all the results of the search engine queries used every day. If you cannot get this then you need the next best thing which is an estimate of the number of daily search engine queries for every search engine keyword. There is a most marvelous bit of Internet software run by an UK company and you can only rent it not buy it. Unless you have been involved in search engine techniques and optimisation projects you would have difficulty finding it and you have probably never heard of it. The site is devoted to keyword analysis in total. Click the free keyword trial link above to access it.

This software somehow captures search engine queries spotted by two meta crawlers every day. It keeps the results for the last 2 months on a particular database. Using accurate mathematical predictions the program is then able to provide a reliable estimate of how many times that query will be entered on all the various search engines every day. Isnt this just what we are looking for? It is of course. This is how popularity is determined.

This is how we assess if the market is big or small for our keyword.

This important keyword software tool also makes available at all times the most popular keywords used on the Internet every day. Last time I looked hotels was the most searched for keyword. Google and Yahoo were both in top 5. Imagine if you could design a great web site based upon hotels as the keyword and occupy number 1 spot on Googles first page. You would get a heck of a lot of traffic to your web page. Others would love to advertise on your page then and pay you for the privilege.

STOP PRESS IN June 2003 Google introduced Google AdSense (July 2005 comment ... the easiest way ever to make money but you need lots of traffic. I've earned well over $100,000 using this system). In brief Google pays site owners for the right to include Google ads on their pages. Every time a visitor to such a site clicks on an ad located there then Google shares its income with the site owner.

In the first few weeks of operation I have made a lot of money because I get lots of highly targeted visitors to my highly targeted web pages. So can you .. get cracking NOW.

Lets take a breath at this stage and review what we know and hopefully agree on:

• keyword selection is critically important

• we need to find lots of relevant keywords

• single words are generally poor keywords to use

• how to assess if there is a lot of competition for our selected keywords

• we now have been given a clue as to how to determine popularity or market size if we prefer

• that by combining popularity with competition we can select the very best keywords

• this can be a heck of a lot of work

• we have found a wonderful free trial keyword tool that can do almost all of the above work for us albeit at a cost

Exactly what can I do with this great program?

The software is not free but it is not very expensive. You can hire it for a week, even a day at a time. There is a free trial with limited capability but worth getting. If you really are serious and want to benefit buy 1 week minimum. Internet failure is much more expensive than using software like this.

By the way this is a unique program. There is no competition for worth talking about. Overture and other pay per click programs do have a keyword assistance page as we've discussed already that is useful to a beginner but I am talking in this book to serious users who need to get on the right path immediately. The Overture tool is based upon their search engine only and does not give any indication of competition. Nor does it distinguish between single and plural Google does. It is much better to use the free trial although Overture search is certainly not a waste of time at all; it can be very useful.

I shudder to think what grave errors and wasted time and money I would have made in my project had I not discovered this program. I would be a lot poorer today.

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