How to add more keywords to your keyword list

Lets assume at this stage you have a long list of vertical keywords and you have also combined some lateral and vertical keywords to form what you think will be popular search terms. There are other ways to extend this list. Assume you want to attract people who are looking to buy sheds You can extend the list of keywords (keyword phrases) by adding the following types of words:

• Large .

• Small

• Wide .

• Wooden

• Building

• How to build ..

• Build .

• Erect

• Erecting ..

• Design

• Plan ..

• Planning

• Plural and/or singular variations

• Country, town, region, brand name, colours and so on

Using extension adjectives, verbs, adverbs and so on makes for an endless list. Look for variations on terms often used by serious searchers. Think about it .

if you wanted to buy a large wooden shed in Boise, Idaho then this is exactly what you would or at least should type into Google.

Singular and plurals

In the world of search engines nothing is static forever. At this stage Google (and still to a lesser extent) and most other search engines differentiate between plural and singular which means two web pages are needed to possibly rank highly for both terms. Overture normally returns the singular terms to represent both plural and singular and this can be very misleading for the uninitiated perhaps 90% of the searches have been for the plural. Beware! To check whether any engine recognizes singular as well as plurals just go to the engine and type in both forms. If the number of results in both cases is the same then that engine treats singular and plural as the same keyword.

Misspellings

A wonderful source of keywords is common misspellings. To highlight this take a look at my own project for the word algae. Go to Google and type in algae and then type in algea and you will a lot of sites are designed for algea which is of course algae spelled wrongly either deliberately or by accident most by accident I think. The same mistake is made by searchers about 30% of the time a searcher types algea. Knowing this means I can pick up those searchers who make spelling errors by specifically designing web pages for the incorrect spelling.

Think of the words that are commonly misspelled or spelled differently in different countries in your own sphere of interest. What about fibreglass, fiberglass, glassfibre, glassfiber ( 4 words all meaning the same and all searched for). Add these 4 terms to boats, for example, and immediately you have 4 web pages that can be optimised in order to capture the attention of all the searchers looking for this type of boat.

Creating a web page for this variation could hardly be easier all that is required is to find and replace the word in the original page and then publish it as new page just make sure your page is grammatically correct so you do not upset surfers. In fact making other relevant small changes will also ensure you do not potentially upset the search engines. The absolute golden rule is Make The Contents Genuinely Relevant To Real Searchers

There are many many words like this. Go to dictionaries, thesaurus and so on. Google even has a tool to help you find these terms. One very common and very important differentiation is ..ise (UK spelling) versus ..ize (USA spelling) or .isation versus .ization . Most of this book uses ise

How to add more keywords to your keyword list