Search Engine Optimization ... One or more keywords per page?

Is it better to create a new page for every keyword to get link benefits or is it better to incorporate more than a single keyword onto a page? This question is really posed in relation to those very many keywords for which it is easy to get top SERPs ranking. I do not know the definitive answer and will be experimenting with this approach in future.

My feeling is (especially if you are using Front Page) that if it is very easy to produce web pages and the web page contains useful content then it would be better to introduce a new page. Having created the new page there must be a link(s) to this page from within the site and a link(s) back to the selected important page(s). This link is best made from and to the important page at times this may not be possible.

The addition of extra pages will increase the overall sites PageRank automatically and distribution of the individual pages PageRank can be channeled to a specific page(s). Remember it is also best to provide outgoing links from low PageRank pages to maintain as much as possible PageRank within your own site.

Do keep a record of every page in your web site to record at least the following information:

Page URL Keyword PageRank if indexed Rank for keyword

What should be done if you have an existing web site with many interlinked pages and you want to maximize PageRank for a page you need to climb up the SERPs.

The following paragraphs are what I think should be done without having sufficient experimental results to be totally sure so bear this in mind. I am sure you are asking yourself this question at this point in time. It is a question I threw around in my mind a lot.

The over-riding consideration is to ensure your visitor can navigate your site. Make reference to the table above and construct such a table showing interlinking pages for your own web site.

1. Identify the important page.

2. Ensure that the important pages outbound internal (ie own site) links are all reciprocated where it makes sense to do this with very large sites this cannot be done so be selective and remember the customer.

3. Do not provide outbound external (ie others site) links from this important page unless in return for high quality reciprocal links (ie high PageRank with low quantity of links out ideally but easier said than done)

4. Encourage inbound external links to arrive at this page.

5. All lesser important pages including new pages could be linked directly to the important page

6. Add new pages linked only to important page and from outbound links page (see 7 below)

7. Collect outbound external links from a single low PageRank page eg the site map.

8. Break long pages into shorter pages if you believe you have sufficiently satisfied on-page factors to get into Googles short barrel and stand a good chance of on-page factor ranking. Remember once Google has recognized that the limit of on-page factors (eg keywords in body text) has been reached it does not care how many more you use on the page after reaching this limit and it will ignore those extra keywords.

At this stage it should be realized that web marketing cannot be left to the average web page designer if success is to be achieved. There is a considerable amount of understanding to get a high ranking SERP.

For this reason even if you do not elect to do your own web page designs you are now in a position to control exactly what MUST be done to succeed.

Of course having done what you think is required to succeed the next step is to ensure that the results of all your work do actually get the required results high SERPs which hopefully lead to high volumes of visitors and ultimately buyers to your web.

You must monitor the results of your work and modify it where necessary. Before getting to this stage however we need to design, layout and publish our webs to the Internet and then to submit our sites to the search engines and particularly Google (vitally new systems for this have been designed in 2005).

• More about the Google toolbar

• Web page layout

• Checking web page design for broken links, poor design, insufficient keyword use etc

• Comparing web page keyword designs to high ranking competitors

• Choosing domain names and the registrar to use

• Choosing domain hosting services

• Submitting your site url and other page urls