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Internet Marketing: Seminars, Workshops. PPC & SEO Training by Tony Roocroft, SEOZA.com

 If you're any type of commercial or similar enterprise where success depends upon your getting found for what you offer then Google AdWords is probably the best thing that you can ever become involved in.

Google, through its well known AdWords programme, is far and away the leader in Pay Per Click marketing (PPC).

Google pioneered the ultimate in direct one to one direct marketing using its small text ads virtually everyone is familiar with.

In February 2009 we held the first publicly available advanced Google AdWords workshop geared towards existing users of AdWords. The workshop was held in Bryanston and was entitled "Google AdWords & Beyond". The workshop covered all the up to date information anyone could possibly require to turn any ordinary PPC campaign into a blistering successful one that takes a fraction of the time to create and manage for optimum PPC results... by this I mean not just low costs per click, not just high click through rates but high conversion of clicks to sales.

The delegates were exposed to little known systems, methodologies and techniques that make the creation of complex AdWords campaigns easy and extremely quick.

It typically takes less than one hour to create highly complex Google campaigns consisting of thousands of keywords and thousands of AdGroups as well as individual ads. This is hard to believe for 99%, probably more, of AdWords users who continue to run Adwords campaigns in quite the wrong way and to the advantage of Google. Remember Google's objective in AdWords is to encourage you to spend the maximum amount of money on its ads.

The complete full day workshop was professionally videotaped for the benefit of future attendees. The DVD set in addition to a copy of the book and the full set (173) slides make this workshop not only unique in terms of content but offers complete value for money.

What Others said About the "Google AdWords & Beyond" Workshop... February 26th Bryanston

The testimonials, shown below, provided by the delegates to the workshop speak for themselves...

An incredibly interesting day. Blown away with the content... Sean Gardiner

Without the knowledge and information gained on this workshop I do not believe that anyone can be successful at PPC and/or Google Adwords. Many thanks, Tony... John Michael McCarter

Very loaded. Stunning. Life-changing material efficiently presented... Robertson Reid

Thorough & very good. Excellent that Tony has been there and done that. His methods are revolutionary and won't only dramatically improve your Adwords productivity but also fast track your success... Gerrit Breedt

The content was amazing, well put together and the flow is great. Thank you, Tony. This was a very informative, practical, eye-opening day! Will definitely be going in a different direction with Adwords and my applications online. Thanks 4 the inspiration... Gideon Basson.

Outstanding! The day provided me with many new tools. My thinking expanded way beyond what I knew about Google and how to deploy massive campaigns in minutes. Thank you... Wayne Meiring

This is worth more than the R5000 I paid. Will save me time and money. Thank you, Tony. You have given me new and helpful information once again... Hilton Johani

Very open, sincere and extremely knowledgeable and guided/supported each question with years of experience. Thanx, Tony... Allen Cunningham

Very good. The content covers everything you ever wanted to know about Adwords and more. Anyone using Adwords must attend this workshop... Colin Brazendale

Very good, great live demos. Great ideas and secrets revealed. Practical, no nonsense, money making tips given, thank you... Andre Van Tubbergh

Stay Informed. Adwords Workshop 2009 and  Download Adwords Workshop Brochure (PDF)

Read a wide range of articles covering Google AdWords in depth

 You can download a free 33 page PDF report I've created showing the results of an in-depth keyword research, and analysis for a competitive online market. The report also identifies what can be achieved using high level keyword research and analysis in terms of identifying the long lists of targeted keyword phrases competing companies use every day in both PPC and organic search SEO programs. In addition the research uncovers cost per click for every keyword, estimates of daily traffic for each keyword and estimates of daily adspend on Google Adwords by all major advertisers for each keyword bid on in the Google auction. The research also identifies the actual ad text being used for every keyword bid on by an advertiser. You have probably never seen this depth of analysis ever. You probably didn't know that it could be done. Click here for keyword research analysis.

 

We are ethical South African search engine optimization practitioners based in Johannesburg, Gauteng. Internet marketing efforts in South Africa are still in their infancy.  Search engine marketing and search engine positioning is built around 3 basic concepts - organic search engine optimization, optimizing for PPC (pay per click) campaigns and site functionality. All three areas must work together to succeed.

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